Virtual Village Illustrated map for equine pharmaceutical event

This map was created for a client during the Covid-19 pandemic when all public events were cancelled. The client was due to hold a large event in which prospective customers would come and learn about a new product as well as talk to experts and sales representatives. As this event could no longer take place physically, they decided to hold it as a virtual event instead.

The map was needed to act as a hub for all of the various online events that would be taking place. The customers could then ‘enter’ each area of the village to visit the different aspects of the event. It was a particularly tight turnaround for this project but the event was a huge success and the map was very popular.

As well as creating the map, other illustrative assets were created such as email backgrounds and website banners to give the overall event a brand and consistent feel. Elements from the map were reused as well as new ones being introduced.